Who we are and how to contact us
Name: Wilson Prime Estate Agents Company number: 16522048
Address: 4 Pavilion Court, 600 Pavilion Drive, Northampton Business Park, Northampton, NN4 7SL
Phone: 01604 946622 E-mail: homes@wilsonprime.co.uk
About this Privacy Policy
This Privacy Policy details how we will use and share the information that you provide to us. Wilson Prime Estate Agents is the data controller for the purposes of UK data protection law. This notice refers to personal data collected by us via: Our website, Email, Phone calls, Written correspondence and Social media. Our website may contain links to third-party websites. We are not responsible for their privacy practices and we encourage you to read their privacy notices.
How we collect information and why we need it
Most of the personal information we process is provided to us directly by you during correspondence, such as: giving information directly to us by filling in forms or other sections on our website, requesting information on our services, communicating with us via email, telephone, WhatsApp or written correspondence.
We use the information in order to carry out the services you require from us, such as to complete valuation appointments, viewing appointments, submit legal documents for conveyancing, keep open correspondence with the parties involved, complete financial transactions and to fulfil our lawful obligations to check identification at certain stages of the process. Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing personal data are:
You can remove your consent at any time by request via email: homes@wilsonprime.co.uk or phone: 01604 946622.
When we share your information
We may share personal data with trusted third parties where necessary to provide our services, including solicitors, conveyancers, anti-money laundering providers, professional advisers and IT service providers. We only share information that is necessary and require third parties to respect data protection law.
The type of personal information we collect
We might collect and process the following information: Name, home address, postcode, email address, home and/or mobile telephone numbers, identification details, job and financial information (where required for anti-money laundering and transaction purposes), details generated by visiting our website or connecting and engaging with our social media accounts.
How we store your personal information
We use Google Workspace to store and manage customer information. Google may process personal data on our behalf outside the UK. Where this occurs, appropriate technical safeguards are in place, including standard contractual clauses approved for use in the UK. We retain personal data only for as long as necessary for the purposes for which it was collected, including legal, regulatory and accounting requirements. In particular: Transaction and client records are normally retained for up to 6years after completion or the end of our relationship; and Anti-money laundering records are retained for 5years in line with legal requirements. Data is securely deleted or destroyed when no longer required.
Your Rights
Under data protection law, you have rights including:
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. Anti-Money Laundering obligations may override erasure requests where applicable. Marketing objections are handled immediately.
If you wish to make a request, please contact us via letter: Wilson Prime Estate Agents, 4 Pavilion Court, 600 Pavilion Drive, Northampton, NN4 7SL, or via email: homes@wilsonprime.co.uk or via phone: 01604 946622.
How to complain
If you have any concerns about our use of your personal information, you can make a complaint to us via letter: Wilson Prime Estate Agents, 4 Pavilion Court, 600 Pavilion Drive, Northampton Business Park,Northampton, NN4 7SL, via email: homes@wilsonprime.co.uk or via phone: 01604 946622.
You can also complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we have used your data. The ICO’s address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline number: 0303 123 1113 ICO website: https://ico.org.uk/make-a-complaint/
We may change the terms of this privacy policy from time to time. Any changes will be posted on this page.
Written by: Wilson Prime Estate Agents
Last reviewed: 02/01/2026
As with all estate agents we are required to collate and hold proofs of identification and addresses for all customers under the Anti-Money Laundering Regulations 2017. As an estate agency involved in residential property sales, our anti-money laundering obligations apply primarily to sellers and to buyers once an offer is accepted or a transaction proceeds.
Customer Due Diligence
We apply a risk-based approach to anti-money laundering compliance, assessing each customer and transaction to determine the level of due diligence required. Enhanced due diligence will be applied to complex ownership structures, offshore entities, trusts, or where the ownership or source of funds cannot be easily verified. Additionally, as we are also required to establish whether there are any beneficial owners on whose behalf the transaction or activity is taking place, we would request you to identify anyone who you would consider to be a beneficial owner. Where required, we will request evidence of the source and, where relevant, destination of funds involved in the transaction.
Without this information, we will be unable to proceed with any work on your behalf. Identity and verification checks must be completed before we establish a business relationship or carry out any transaction, and before accepting an offer or progressing a sale where required by law. We will take reasonable measures to determine whether a customer or beneficial owner is a Politically Exposed Person (PEP), or a family member or known close associate of a PEP. Where this applies, enhanced due diligence is required, approval will be provided by the director of the business. If we know or suspect that a transaction involves the proceeds of crime or money laundering, we are legally required to submit a Suspicious Activity Report (SAR) to the National Crime Agency.
We are prohibited by law from informing the customer if such a report is made.
If you agree to purchase a property through us, we will also require identification and proof of address for any named purchaser. We will also require proof of where the deposit is coming from– usually in the form of an up-to-date bank statement. If any of the deposit is gifted from a third party we will require identification and proof of identification for them too.
Individual identity documents
We require one document from List A and one document from List B.
List A - Identity Document
List B - Proof of Address
Probate
We reserve the right to request alternative or additional documentation depending on individual circumstances.
If you are acting as a representative of an Estate we require the following:
Limited company
If you are acting as a representative of a UK Company we will also require the following:
If you are acting as a Representative of an Offshore Company we will also require the following:
Trust
If you are acting as a representative of a Trust we require the following:
Records relating to customer due diligence and transactions will be retained for five years from the end of the business relationship, in accordance with the Money Laundering Regulations, and securely deleted thereafter.
Written by: Wilson Prime Estate Agents
Last reviewed: 02/01/2026
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